Guide to Fashion Entrepreneurship : The Plan, the Product, the Process by Lisa Hopkins Newell
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Author: Lisa Hopkins Newell
Page Count: 256 pages
Published Date: 31 Jul 2014
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781609014933
File Name: guide.to.fashion.entrepreneurship.the.plan,.the.product,.the.process.pdf
Download Link: guide to fashion entrepreneurship the plan, the product, the process
---------------------------------------------------------------
Author: Lisa Hopkins Newell
Page Count: 256 pages
Published Date: 31 Jul 2014
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781609014933
File Name: guide.to.fashion.entrepreneurship.the.plan,.the.product,.the.process.pdf
Download Link: guide to fashion entrepreneurship the plan, the product, the process
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Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.
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